From handbags to glad rags – the must-see moments of Melbourne Fashion Festival

01 March 2017

Virgin Australia’s Melbourne Fashion Festival struts back into town today (1 March), showcasing the unique talent of the Australian fashion industry in some of Melbourne’s iconic venues, laneways, parks and streets.

More than fifty events will be had over the twenty-day period, featuring established and emerging designers, state-of-the-art production, beauty workshops, retail events, industry seminars and live entertainment.

To help you make the most of the festival, we’ve picked out 2017’s must do activities

1. Fashion Film Popcorn Screening

Thursday 2 March 2017

Federation Square

This free event will give you a chance to kick back and relax with a drink and a free bucket of popcorn to celebrate the best fashion films of the year. Both international and Australian films will be featured, with the Festival’s judges crowning the best film at the end of the evening.

2. Sketch Runway

Friday 3 March 2017

James Makin Gallery

Sketch Runway is not your typical fashion event. Providing insights into the intrinsic relationships between the creative ideas that go on behind the scenes in the design world, the show will follow the entirety of the creative process, from idea to execution, and is put on by the students and alumni from the Academy of Design.

IMAGE CREDIT: VAMFF 2016

3. Business Breakfast

Thursday 16 March 2017

Touring Hall, Melbourne Museum

Looking to learn more about the global fashion industry? Business Breakfast welcomes both local and global experts to discuss ways of incorporating various techniques into your business approach. An interactive panel session will follow the speakers’ presentations, giving attendees the opportunity to engage with some of the industry’s top talent.

Join the fashion set and buy your tickets here.

For more information on events and shows, visit the Virgin Australia Melbourne Fashion Festival website.